Strategic Communication Major (Bachelor of Arts)

A student majoring in strategic communication must complete the major core requirements for a total of 60 hours (plus cognates), the general studies program, and all baccalaureate degree requirements as outlined in this bulletin.

Core Requirements:

COMM 145Media and Culture

4

COMM 148Creativity and Innovation

3

COMM 357Media Law

4

COMM 475Communication Theory

3

COMM 487Senior Project

1

COMM 490Internship

0-4; 4

COMM 495Communication Colloquium

0

COMM 496Communication Research I

3

COMM 497Communication Research II

1

FLTV 135Essentials of Filmmaking

4

JOUR 244Technical Writing

3

JOUR 245Media Writing

4

JOUR 247Copy Editing

3

JOUR 341Feature Writing

4

PREL 349Social Media Strategies

3

PREL 451Publication Design and Editing

4

PREL 481/MKTG 481Public Relations

4

Electives

12

Total Credit Hours:60-64

COMM 490: Minimum 120 clock hours

COMM 495: six colloquia required

Electives must be chosen in consultation with and approved by the academic advisor assigned by the department chair and must be chosen from COMM, DRMA, FLTV, JOUR, PREL, SPCH, LANG, and either MKTG 381 or MKTG 383. Six hours of electives must be PREL or JOUR writing classes.

Cognates:

GRPH 124Graphic Design Studio 1

4

GRPH 136Graphic Design Studio 2: Digital Imaging

4

PHTO 156Principles of Photography

3