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Marketing Concentration (BBA)

Required Courses:

MKTG 383Principles of Advertising

4
MKTG 384Consumer Behavior

4
MKTG 451Market Research Methods

4
MKTG 490Internship*

0-4
Marketing Electives

8
Business Electives

4
Electives

8-12
Total Credit Hours:36

*Or any of the following: ACCT 490, CIS 490, FINA 490, GBUS 490, LAW 490, and MGMT 490.

Business electives may be chosen from courses with prefixes ACCT, CIS, ECON, FINA, GBUS, MGMT, or MKTG.

Electives must be approved by the School of Business advisor and may be chosen from business, communication, art, psychology, and graphic art courses. Below is a list of recommended preapproved electives:

Preapproved Electives

ART 251Introduction to Art

4
CPTR 220Web Application Development

4
COMM 145Media and Culture

4
FINA 460/ECON 460Business Forecasting and Predictive Analytics

4
FLTV 135Essentials of Filmmaking

4
GRPH 124Graphic Design Studio 1

4
GRPH 136Graphic Design Studio 2: Digital Imaging

4
GRPH 255Graphic Design Studio 3: Layout

4
GRPH 263Web Design Studio

4
GRPH 272Typography Studio

3
JOUR 245Media Writing

4
JOUR 247Copy Editing

3
JOUR 345Specialized Writing

3
JOUR 451Digital Publishing

4
MATH 215Data Analysis

4
MGMT 380/MKGT 380Principles of Project Management

4
PHTO 156Principles of Photography

3
PREL 350Writing for Public Relations

3
PSYC 344Social Psychology

4
SPCH 207Small Group Communication

3
SPCH 443Persuasive Speaking

4
WRIT 324Creative Nonfiction Writing

4