Strategic Communication Major (Bachelor of Arts)

A student majoring in strategic communication must complete the major core requirements for a total of 60 hours (plus cognates), the general studies program, and all baccalaureate degree requirements as outlined in this bulletin.

Core Requirements:

COMM 145Communication and Languages in a Global Society

4

COMM 375Communication Theory

3

COMM 487Senior Project

1

COMM 490Internship

0-4; 4

COMM 495Communication and Languages Colloquium

0

COMM 496Communication Research I

3

COMM 497Communication Research II

1

FLTV 135Introduction to Filmmaking

4

JOUR 148Creativity and Communication

3

JOUR 245Media Writing

4

JOUR 247Copy Editing

3

JOUR 341Feature Writing

4

JOUR 344Technical Writing

3

JOUR 349Social Media Strategies

3

JOUR 451Digital Publishing

4

PREL 481/MKTG 481Public Relations

4

SPCH 101Fundamentals of Speech Communication

4

Electives

12

Total Credit Hours:60-64

COMM 490: Minimum 120 hours

COMM 495: six colloquia required

Electives must be chosen in consultation with and approved by the academic advisor assigned by the department chair and must be chosen from COMM, DRMA, FLTV, JOUR, PREL, SPCH, LANG, and either MKTG 381 or MKTG 383. Six hours of electives must be PREL or JOUR writing classes.

Cognates

GRPH 124Introduction to Design

4

GRPH 136Digital Imaging I

4

PHTO 156Principles of Photography

3

or

PHTO 255Film Photography

3