Marketing Concentration (BBA)

MKTG 383	Principles of Advertising	4
MKTG 384	Consumer Behavior	4
MKTG 385	Sales Management	4
MKTG 451	Market Research Methods	4
MKTG 481	Public Relations	4
MKTG 487	Marketing Management	4
MKTG 488	Global Management and Marketing	4
	Electives	8
Total Credit Hours:		36

Electives must be approved by the School of Business adviser and may be chosen from business, communications, art, psychology and graphics courses.