Strategic Communication Major (Bachelor of Arts)

A student majoring in strategic communication must complete the major core requirements for a total of 60 hours (plus cognates), the general studies program, and all baccalaureate degree requirements as outlined in this bulletin.

Core Requirements:

COMM 135/VISF 135	Essentials of Filmmaking	4
COMM 145	Media and Culture	4
COMM 148	Creativity and Innovation	3
COMM 357	Communication Law and Ethics	4
COMM 360	Social and Spiritual Influence through Media	3
COMM 475	Communication Theory	3
COMM 487	Senior Project	1
COMM 490	Internship	0-4; 4
COMM 495	Communication Colloquium	0
COMM 496	Communication Research I	3
COMM 497	Communication Research II	1
JOUR 245	Media Writing	4
JOUR 247	Copy Editing	3
JOUR 315	Digital Writing	4
PREL 349	Social Media Strategies	3
PREL 451	Publication Design and Editing	4
PREL 481/MKTG 481	Public Relations	4
	Electives	12
Total Credit Hours:		60

COMM 490: Minimum 120 clock hours

COMM 495: six colloquia required

Electives must be chosen in consultation with and approved by the academic advisor assigned by the department chair and must be chosen from COMM, DRMA, JOUR, PREL, or SPCH, and either MKTG 381 or MKTG 383. Six hours of electives must be PREL or JOUR writing classes.

Cognates:

ENGL 223	Research Writing (WD)	3
VIS 102	Creative Foundations II: Design	4
VISD 156	Principles of Photography	4